Marketing Publications
- GLADSTONE, JOE J.; REYNOLDS, JAKE W.; RAMOS, JAIRO. Does Reframing Fund Carbon Emissions to Increase Their Personal Relevance Boost Investment in Sustainable Funds? Evidence from a Discrete Choice Conjoint Experimental Design. Journal of the
Gladstone, Joe; Barrett, Jenna Adriana Maeve. Understanding the functional form of the relationship between childhood cognitive ability and adult financial well-being. PLoS ONE. 6/7/2023, Vol. 18 Issue 6, p1-34. The increasing
Lynch, John G.; Fernbach, Philip M.; Kan, Christina. Auditing the value of empirical audits. Proceedings of the National Academy of Sciences of the United States of America. 6/27/2023, Vol. 120 Issue 26, p1-1. Exact
Marketing Silverman, Jackie; Barasch, Alixandra. On or Off Track: How (Broken) Streaks Affect Consumer Decisions. Journal of Consumer Research. Apr2023, Vol. 49 Issue 6, p1095-1117. New technologies
Kim, Nicole You Jeung; Zwebner, Yonat; Barasch, Alixandra; Schrift, Rom Y. You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making. Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p52-71.
Marketing Mead, Nicole L; Williams, Lawrence E. The Pursuit of Meaning and the Preference for Less Expensive Options. Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p741-761. Finding meaning in- When couples decide to share their lives, they are simultaneously faced with the decision of how (or whether) to pool their finances. Does the way in which couples keep their money affect happiness in their relationship? Drawing on Interdependence
- Shriver, Scott K.; Bollinger, Bryan. Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand. Management Science. Dec2022, Vol. 68 Issue 12, p8829-8856. In this paper
- The article presents a study on the interrelationships between expert consensus views on controversial scientific issues. It discusses the attitudes toward COVID-19 mitigation policies, preventive behaviors, and the COVID-19 vaccine. It describes
- People often see summary information about reviews for a product (e.g., mean rating, total number of reviews, distribution of reviews) before reading individual reviews. We manipulated this summary information to investigate its effects on judgments