Marketing Publications
- Conspiratorial thinking has been with humanity for a long time but has recently grown as a source of societal concern and as a subject of research in the cognitive and social sciences. We propose a three鈥恡iered framework for the study of conspiracy
- Consumer psychology refers to how people think and act within an economic role in market exchange. However, we know little about how consumers actually perceive these roles, or how they understand markets and economic activity more broadly. That is
- Reinholtz, Nicholas; Fernbach, Philip M.; de Langhe, Bart. Do People Understand the Benefit of Diversification? Management Science. Dec2021, Vol. 67 Issue 12, p7322-7343. Diversification鈥攊nvesting in imperfectly correlated
- Reinholtz, Nicholas; Maglio, Sam J.; Spiller, Stephen A. Stocks, Flows, and Risk Response to Pandemic Data. Journal of Experimental Psychology. Applied, Dec2021, Vol. 27 Issue 4, p657-668, During the coronavirus disease 2019 (
- Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: How shame intensifies financial hardship. Organizational Behavior & Human Decision Processes. Nov2021, Vol. 167, p42-56.
- Kornish, Laura J.; Jones, Sharaya M. Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity. Marketing Science. Nov/Dec2021, Vol. 40 Issue 6, p1106-1122. At the "fuzzy front end" of an innovation process,
- Fernbach, P. M., Light, N., Scott, S. E., Inbar, Y., & Rozin, P. (2019).
- Leonard, Bridget, Margaret C. Campbell, and Kenneth Manning (2019)
- Long, A. R., Fernbach, P. M., & De Langhe, B. (2018)
- Reinholtz, N., Spiller, S., & Maglio, S. (2016)