Marketing Publications
- Price knowledge is a key antecedent of many consumer judgments and decisions. This article examines consumers' ability to form accurate beliefs about the minimum, the maximum, and the overall variability of prices for multiple product categories.
- Reinholtz, Nicholas; Fernbach, Philip M.; de Langhe, Bart. Do People Understand the Benefit of Diversification? Management Science. Dec2021, Vol. 67 Issue 12, p7322-7343. Diversification—investing in imperfectly correlated
- Reinholtz, Nicholas; Maglio, Sam J.; Spiller, Stephen A. Stocks, Flows, and Risk Response to Pandemic Data. Journal of Experimental Psychology. Applied, Dec2021, Vol. 27 Issue 4, p657-668, During the coronavirus disease 2019 (
- Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: How shame intensifies financial hardship. Organizational Behavior & Human Decision Processes. Nov2021, Vol. 167, p42-56.
- Kornish, Laura J.; Jones, Sharaya M. Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity. Marketing Science. Nov/Dec2021, Vol. 40 Issue 6, p1106-1122. At the "fuzzy front end" of an innovation process,
- Fernbach, P. M., Light, N., Scott, S. E., Inbar, Y., & Rozin, P. (2019).
- Leonard, Bridget, Margaret C. Campbell, and Kenneth Manning (2019)
- Long, A. R., Fernbach, P. M., & De Langhe, B. (2018)
- Reinholtz, N., Spiller, S., & Maglio, S. (2016)
- Amaldoss, W., & He, C. (2019)