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Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGrawÌýsat down for a one-on-one chat about April Fools' Day for theÌýºÚÁÏÉçÇøÍø Lab R.A.T.S. podcast.

McGraw, who directs the Humor Research Lab at ºÚÁÏÉçÇøÍø,Ìýreflected on the darker history of the holiday and shared his theory for what makes something funny.

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